Cam Friesen

About me

Hi, I’m Cam! I’m an Exercise Physiologist and Personal Trainer with over 7 years of coaching experience. I’ve competed in 4 HYROX Opens and 1 HYROX Pro, and I’m a big believer in how this race can push you — whether you’re someone looking to compete or just wanting to take on a challenge you never thought was possible. I’m a former university-level basketball player with a strong background in strength and conditioning and a Master’s in Chronic Disease Management. I’ve worked with a wide range of people — from first-time racers to seasoned athletes — helping them achieve goals they once thought were out of reach. I run Cultivate Function, a coaching platform focused on helping people move better, feel stronger, and find purpose in their fitness journey. My coaching style is all about making progress enjoyable, so you’ll feel supported every step of the way. What I love most about HYROX is how it brings people together — it’s not just about fitness; it’s about empowering you to show up and challenge yourself in a way that feels meaningful alongside a community of great people that are doing the same. Whether you’re here to race or just to finish, I’m here to help you train smart, feel confident, and know you belong on that start line — no matter where you’re starting from.