Julian Crooknorth

I believe everyone deserves good health and a thriving body and HYROX provides an accessible but demanding challenge through which athletes can discover what they’re truly capable of.

I’m Julian Crooknorth, founder of P4M Coaching and an Official Level 2 HYROX Performance Coach. I’m also a qualified Strength & Conditioning Coach, UESCA Running Coach and Precision Nutrition Master Coach.

Together, these disciplines allow me to coach the complete HYROX athlete – combining running development, strength, race-specific conditioning, pacing, nutrition and recovery within one structured approach.

Successful HYROX preparation requires more than working harder or completing endless high-intensity sessions. It requires the right balance of strength, endurance, movement efficiency and recovery, progressed at the right time and adapted to the individual.

Every athlete arrives with a different training history, lifestyle and ambition. That’s why I create personalised coaching plans around your current capabilities, competitive goals and the realities of your life. The programme needs to challenge you, but it also needs to be something you can execute consistently.

My role is both coach and educator. I provide the structure, strategy, feedback and accountability needed to help you progress, while ensuring you understand why you’re doing each session and how it contributes to your performance.

Coaching the whole person is central to my approach. Physical preparation matters, but so do confidence, resilience, nutrition, recovery and the ability to manage training alongside work, family and other responsibilities. Sustainable performance is built when all these elements work together.

Podiums and personal bests are meaningful, but they aren’t the only measures of success. I want athletes to arrive at the start line prepared, perform reliably under pressure and finish each competitive cycle more knowledgeable, confident and capable than when they began.

Whether you’re preparing for your first HYROX, pursuing a personal best or building towards a longer competitive season, my aim is to help you perform at your best without sacrificing your long-term health and development.

If you’re looking for intelligent, individualised HYROX coaching built around both race-day performance and lasting progress, I’d be delighted to hear from you.