Cam Friesen

Hi, I’m Cam! Exercise Physiologist, Personal Trainer, and HYROX Coach with 8+ years coaching experience and 10+ HYROX races.

Credentials:

Bachelor of Human Kinetics (BHK)
MSc, Exercise Science
ACSM Certified Personal Trainer (ACSM-CPT)

I played university-level basketball and hold a Master’s in Exercise Science, which shapes how I coach: evidence-based programming with real understanding of performance under pressure. I’m also big on having fun – enjoying the training process is super important!

I coach everyday people, not elites. Most are 9-to-5ers – balancing work, family, and life – who want to take on a HYROX challenge without upending everything. All ages, all fitness levels, all starting points.

I’ve had the pleasure of coaching 100+ athletes to their first HYROX finish line.

I run Cultivate Function, a coaching platform for people who want to move better, get stronger, and build a fitness practice that sticks – dialing in pacing, recovery, and the week-to-week consistency that makes the difference. I also coach the HYROX program at CrossFit BC, with daily group classes built to be effective and inclusive.

What keeps me hooked on HYROX is the community – it’s a reason to show up, push past what you thought you were capable of, and do it alongside people going through the same thing! Whether you’re racing to compete or racing to finish, I’ll help you train smart, ENJOY the process, walk in confident, and know you belong on that start line.

Ready to start? DM me on Instagram or pop me an email. We can have a casual chat about your goals and experience, then I can point you in the right direction – perhaps group classes, maybe 1:1 programming, or just answers about what HYROX training looks like. No pressure – just help figuring out where to start.